Social Media Trends to Put Into Practice in 2018 [Infographic] What should social media marketers focus on in 2018? This infographic shows several trends, like social media ROI, mobile growth and trust. Social Media Today Search, Paid And SEO, Rank Higher As CMOs Seek New Agency Partners What do CMOs look for in agency partners? A new report shows that while advertising and direct marketing remain on the top of the list, SEO and SEM are moving to toward the top in leaps and bounds. MediaPost Mobile Ads To Soar In 2018, Especially In Local Media MediaPost reports: “Social media ad revenue from mobile (not including tablets) now represents just over 70% of total social ad spending – and will grow to 80% by 2022, per BIA/Kelsey.” MediaPost Google Analytics Introduces New ‘Audiences’ Report Google Analytics has released a new report called “Audiences,” which is located, appropriately under the “audiences” category within the Google Analytics dashboard. To use this report, make sure to configure audiences in your account. Search Engine Journal Google Officially Announces the New Google Search Console is Available for Everyone Great news for Google Search Console users: the new version (in beta) is now available to everyone. You can still toggle between the old and new views if needed. Changes include consolidated error reporting and better export usability. Search Engine Land Twitter Extends Full Tweet Archive to Developers ZDNet reports: “Twitter announced it’s giving developers access to the full archive of its history – all the way back to the first tweet in 2006. Until Thursday, full access to Twitter’s history was only available to enterprise API customers.” ZDNet Instagram’s Carousel Ad Format is Coming to Instagram Stories Instagram announced recently that they’re bringing their Carousel Ads into stories, allowing for more than one piece of media. Advertisers can now use 1-3 pieces of media (photos or videos) in this new format. TechCrunch The State of Chatbots in 2018: Top Benefits and Challenges Consumers are saying that the benefits of chatbots include 24-hour customer service, along with getting instant responses. However, 43% of those surveyed said a potential blocker to using chatbots would be their preference for a live assistant. MarketingProfs Amazon Wins the Superbowl (of Ads) According to USA Today, Amazon’s “Alexa” spots beat out the NFL’s “Dirty Dancing”-themed ads during this year’s Super Bowl. USA Today US Social Users Head to YouTube, Facebook to Watch Videos Marketers can no longer afford to ignore video advertising. Why? eMarketer is predicting that video ad spending in the US alone will reach $ 15.42 billion this year, and will grow to $ 22.18 billion by 2021. eMarketer Intel Made Smarts Glasses That Look Normal Apparently, The Verge recently got an exclusive sneak peek at Intel’s new smart glasses Vaunt, which uses retinal projection to put a display in your eyeball. The best part? The glasses actually look like “normal” glasses. The Verge Digital Ad Buyers Say Google Search, Facebook Deliver the Best ROI A December 2017 survey of U.S. senior ad buyers by financial services firm Cowen and Company showed Google search was held in the “highest esteem” when it came to ROI. Nearly half of respondents named the platform as offering the highest ROI. Meanwhile, Facebook ranked second, named by 30% of those polled. eMarketer Snapchat Slips in Features Like Fonts and Do Not Disturb Amidst Redesign Snapchat appears to be following in Facebook’s “Time Well Spent” steps. The latest? Snapchat is offering a way to mute specific people without formally blocking them, according to TechCrunch. In addition, the major redesign that’s slowly rolling out comes with ways to jazz up your Snaps with colorful text styles and multiple captions. TechCrunch Best & Worst Super Bowl 2018 Commercials While the world knows the Philadelphia Eagles are Super Bowl champions, which brands took the gold for best commercials? And which ones can be crowned as the worst? Billboard’s picks for the best include the Doritos & Mountain Dew combo, and Amazon. Billboard On the Lighter Side: Pepsi CEO Says It’s Targeting Women With Doritos That Are Cleaner and Less Crunchy. Apparently, ladies need quiet snacks that don’t make a mess. At least, that seems to be Pepsi’s belief. As AdWeek reported: “In an interview with Freakonomics, PepsiCo CEO Indra Nooyi said that while women ‘would love’ to lick their fingers and pour Doritos chip crumbs into their mouths, they ‘don’t like to crunch too loudly in public’ and ‘don’t like to pour the little broken pieces and the flavor into their mouth.’” AdWeek TopRank Marketing (And Clients) In the News: Debbie Friez – 2018 Social Media Marketing Tips From 23+ Marketing Experts – Hot in Social Media Lee Odden – Top 20 Marketers that Influence CMOs – Forbes Lee Odden, SAP & LinkedIn (clients) – Report: Understanding the B2B Content Marketing Landscape – eMarketer
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