Welcome to another cool part in my series on Effective User Engagement. Over the past several weeks, I have gone over some cool things I’ve learned over the years on how to increase conversions by utilizing engagement strategies. I’m surprised at how many people simply forget what’s important when trying to build a business and should know it’s all about their customers. If you know how to take care of your visitors, then your business will truly take care of itself. If you are just joining me now for my series, then it’s important to go back and read through the other parts to fully understand user engagement and how it applies to the success of your business.
Today, in Part 17, I’ll be going over “patience” and how it’s a virtue in the success of your business. Having patience while operating a business allows you to make well thought out decisions while building trust and loyalty with your readers. Let’s get started.
Why is This Important?
There are many reasons why having patience is very important in the business of any business. “Patience” has been proven to be very important in both physical and online businesses. Because I operate “7” online websites, I’d like to focus on patience as in reference to how it helps with blogging. First, many people visit blogs because of the information they provide for people with different experience. I remember when I first started to develop websites, I would visit different blogs finding FREE resources to help guide me along the way. Sometimes, I’d have questions and would post them within the comment box, hopefully getting an answer back within minutes. You have to remember, it’s so common now to go searching for a solution to your problems online because of the vast FREE resources available to you.
Here’s the problem I’ve ran into several times…
Many blog owners are looking for a quick return in profit and don’t really care too much about their readers. This means they won’t be willing to help out when someone doesn’t understand the solution and has questions afterward. I can count at least 3-4 times I’ve posted a question and when I still didn’t understand the solution, the blog owner would stop responding to my queries. In the end, the owner simply wanted to post content, hoping to sell a product without having to answer too many questions based around their content. They failed to understand many people have different levels of experience and won’t grasp the content as quickly as others.
In essence, the lack of patience they had reduced overall user engagement because people simply stop visiting after they couldn’t find the answer. This also meant that going forward, they would NOT return because they know it’ll be hard for them to find what they are looking for.
What can you do going forward?
There are a few things you can do going forward and these are strictly based around your mind frame. I will list “3” points below and you simply have to tweak your mentality to remember these because they will help you engage your readers going forward.
First, understand the visitor’s point of view and experience because this will remind you to be patient. For example, when I post content, I know I’m going to have questions from people trying to learn what I’ve mentioned. I’m writing because I have experience and people are visiting because they want to learn. This means to keep an open mind when I get questions, etc.
Secondly, if you don’t have the time, you might want to hire someone with experience to moderate your blog and answer questions from your visitors. This will obviously be a paid gig, but you should make sure the person you choose is experienced and can handle the niche. I currently have “2” guest bloggers who are experts in my niche so I have left them in charge of making sure my questions and comments are completely answered. I’ll also make sure they write follow-up content to those posts that have the highest engagement.
Third, I have NOT implemented this strategy, but you should consider starting a forum for your blog. This is especially beneficial when you have enormous traffic per month because different people can help each other. Starting a forum is very cheap because many providers offer affordable solutions, however, you need to make sure you promote it to get as many people engaging. This will help all different levels of people and will ensure people get answers when they need them. If you simply don’t have the time, then starting a forum is the right choice for you.
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